In The News
Three New York Moms Launch Kadoodle Kids,
a new line of mask-design kits for kids
By Bailey Beckett
For Lyss Stern, this one is personal. A well-known “mom-preneur” on New York’s tony Upper East Side, the forty something mother of three saw the pandemic’s effect on kids with her own eyes. Slave to phones, video games, computers and television, children across around the globe also dealt with social isolation and lethargy. Determined to shake things up, Stern and two girlfriends — Pam Mandell and Jodi Okun – joined together to create Kadoodle Kids, a series of mask design sets for kids that provide a tactile, hands-on activity unplugged from technology.
Box sets come with masks, markers, stamps, stickers and other goodies to inspire out-of-the-box (literally!) thinking. “It’s a great opportunity for kids to put down their phones and gadgets and go back to playing,” said Stern, founder of the US marketing firm DivaMoms. “Kadoodle Kids’ masks allow children to use their brains, creativity, fine motor skills and express their emotions through decoration and design. Plus, as kids get more engrossed in playing with the kits, mom and dad get a rest and peace of mind that their children are engaged in something meaningful.”
The kits range in price from $21.95 to $34.95 and can be purchased online at kadoodlekids.com/shop. Several sets are available, including holiday-themed kits as well as unicorn-adorned boxes. Kadoodle Kids even offers masks for dolls and stuffed animals.
“Our kits let children’s imaginations shine,” adds Okun, a seasoned retailer. “It’s a creative outlet for kids. Easy art projects they can complete on their own or with a parent.”
All three women saw how the pandemic affected their kids, all varying in age, differently. For Stern, the experience was compounded by her own crisis: she contracted COVID-19 last spring, as did her husband. Thankfully they recovered … kind of. Though both no longer have the disease, the aftermath has not been kind for Stern, who continues to suffer from exhaustion, loss of taste and other side effects. She is known as a “long hauler.”
Co-creator Mandell, a mom of two and speech language pathologist with 20 years of experience working with kids, sums it up when she says “Children need an outlet to let their imaginations roam free without pressure from the outside world … where they can be comfortable in being themselves and complete art activities on their own. These projects will enable children to believe in themselves and their own abilities and build confidence for the future.”